- Okube
-
12/02/2026
CTV performance en 2026 : un levier désormais structurant
Qu’est-ce que la CTV performance en 2026 ? C’est l’intégration de la télévision connectée comme un canal de conversion piloté par la donnée, alliant…

L’utilisation de données de localisation pour le marketing est une stratégie qui gagne aujourd’hui en

Le géomarketing maximise l’impact des actions marketing grâce à l’exploitation judicieuse de données de localisation.

Google My Business VS Store Locator : quelles stratégies de visibilité à l’ère du Digital

Les insights-clés du Baromètre Drive-to-Store : téléchargez votre exemplaire Comprendre et maitriser la manière dont

Quand elles évoluent dans un environnement incertain, les entreprises ont besoin de prendre des décisions basées

Bonjour Aurélia, peux-tu nous dire comment tu as découvert ta passion pour la technologie et

Le paysage du web-to-store est continuellement redéfini, tant par les comportements des consommateurs que par

Mesurer et analyser les données est crucial dans l’univers du marketing digital, alors que 55% des

Les marketeurs disposent d’une multitude de données pour juger de l’efficacité de leurs publicités. Mais
| Cookie | Durée | Description |
|---|---|---|
| __hssrc | session | This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session. |
| _GRECAPTCHA | 5 months 27 days | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
| cookielawinfo-checkbox-analytiques | 1 year | Set by the GDPR Cookie Consent plugin to store the user consent for cookies in the category "Analytics". |
| cookielawinfo-checkbox-autres | 1 year | Set by the GDPR Cookie Consent plugin plugin to store the user consent for cookies in the category "Others". |
| cookielawinfo-checkbox-publicite | 1 year | Set by the GDPR Cookie Consent plugin, this cookie is used to store the user consent for cookies in the category "Advertising". |
| CookieLawInfoConsent | 1 year | Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie. |
| elementor | never | This cookie is used by the website's WordPress theme. It allows the website owner to implement or change the website's content in real-time. |
| pll_language | 1 year | The pll _language cookie is used by Polylang to remember the language selected by the user when returning to the website, and also to get the language information when not available in another way. |
| Cookie | Durée | Description |
|---|---|---|
| __cf_bm | 30 minutes | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
| bcookie | 2 years | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
| bscookie | 2 years | LinkedIn sets this cookie to store performed actions on the website. |
| lang | session | LinkedIn sets this cookie to remember a user's language setting. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
| Cookie | Durée | Description |
|---|---|---|
| __hssc | 30 minutes | HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. |
| __hstc | 1 year 24 days | This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). |
| _ga | 2 years | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _gat_gtag_UA_90772147_2 | 1 minute | Set by Google to distinguish users. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| hubspotutk | 1 year 24 days | HubSpot sets this cookie to keep track of the visitors to the website. This cookie is passed to HubSpot on form submission and used when deduplicating contacts. |
| Cookie | Durée | Description |
|---|---|---|
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| Cookie | Durée | Description |
|---|---|---|
| AnalyticsSyncHistory | 1 month | No description |
| cookielawinfo-checkbox-fonctionnels | 1 year | No description |
| cookielawinfo-checkbox-performances | 1 year | No description |
| li_gc | 2 years | No description |