This privacy policy (the “Policy”) informs you of the way in which the company E-Retail Development – SAS registered in the Trade and Companies Register of Lyon under No. 751 652 934 – 6 Cours André Philip – 69100 Villeurbanne (acting under the trade name Smart Traffik), as data controller, processes your personal data collected on the website https://smart-traffik.io (hereinafter the “Website”), as well as that collected for Web-to-Store processing.
Smart Traffik is a specialist in the development of omnichannel solutions that it offers to various Stores and brands, allowing them to improve and maintain their relationship with consumers throughout the path to purchase. Smart Traffik develops omnichannel customer engagement, models the entire online and offline customer journey, and gives the actual ROI of marketing campaigns.
Should you have any questions about this Policy or the use of your data, please contact our personal data protection officer (DPO) by writing to gdpr@smart-traffik.io.
Under the GDPR and the French Data Protection Act, you have certain rights relating to processing carried out using your personal data.
You therefore have the right to access your data, and the ability to request information about the processing we implement and a copy of your processed data.
The right of rectification means you have the option to rectify, correct, and update your data at any time.
You also have the option to object in some cases to the processing of your information thanks to the right to object.
You may also ask us to limit processing operations to only the storage of your data, under certain conditions, under the right to restriction of processing.
Under the right to erasure, you can ask us, in some cases, to delete your data.
Under certain conditions, you have the option to request the recovery of your data or its transfer to another service provider under the right to data portability.
You also have the right to define guidelines for what is to be done with your personal data after your death, as well as the right to file a complaint with the CNIL.
We also inform you that we do not make any automated decisions, including profiling, using your data.
The exercise of these rights is free of charge and may be carried out at any time, subject to proof of your identity, by writing to gdpr@smart-traffik.io.
Smart Traffik does not transfer any data outside the EU/EEA.
However, the service providers and any processors we use may be required to transfer data outside the EU/EEA. When this is the case, we ensure that these transfers are made with the appropriate safeguards to ensure the security of your data.
As part of your registration and the creation of your account on the Website, we collect various information about you. We also collect and process some of your data if you have requested to be contacted to obtain information about our products, or when you enter a form allowing you to access a resource. All this data includes, in particular:
As part of your subscription to the Smart Traffik newsletter, we also collect and process your email address to keep you informed of new products and news, or any other information that might interest you.
Browsing on the Website may result in several cookies being saved on your connection terminal.
A cookie is a file composed mainly of letters and numbers, of limited size, stored on your computer’s browser or hard drive.
These cookies are used for statistical purposes to:
We also use cookies to be able to contact and/or offer relevant content to visitors, as well as to help us personalize the content that appears during your visit to the Website.
These cookies are stored for a period of 13 months from the moment they are stored on your connection terminal.
You can refuse their installation by configuring your browser accordingly or by personalizing your preferences upon your arrival on the Website.
Learn more about our cookie policy
You have the option to subscribe to the Smart Traffik newsletter at any time by entering your email address in the space provided for this purpose. By clicking “OK,” you are giving us your consent to receive information, whether commercial or not, on the latest news at Smart Traffik and various content published on our Blog.
You may withdraw your consent at any time and unsubscribe from our mailing list by clicking on the unsubscribe link provided.
We collect your data on the basis of your consent, to:
You may withdraw your consent at any time by deleting your account or writing to us at gdpr@smart-traffik.io.
In some cases, processing your data may also be necessary for the performance of a contract entered into with Smart Traffik if you are a Smart Traffik customer.
The data and information we collect about you may in some cases be shared with our partners offering solutions complementary to those of Smart Traffik. When such is the case, this information is communicated to you when the collection form is validated.
For use of the services offered on the smart-traffik.io website, we store your data for up to three years from the end of the use of the services offered on the website.
For data collected when you subscribe to our newsletter, this data is kept for a period of one year after you unsubscribe.
For any request for information or other contact with Smart Traffik, we store your data for a period of three years from your last interaction with our services.
In order to ensure and guarantee the security of your data, we have implemented all technical and organizational measures at our disposal to prevent your data from being accidentally lost, used, altered, or made available to the public without your permission.
Should a breach occur, we have implemented measures to respond promptly and inform you, as well as the CNIL, when necessary.
We do not collect or knowingly ask for information from minors (the date of birth or age of users is not collected. Age cannot be determined). Should we discover that we have collected personal data from a minor, we will delete it as soon as possible.
This section informs you of the way in which the company E-Retail Development – SAS registered with the Trade and Companies Register of Lyon under No. 751 652 934 – 6 Cours André Philip – 69100 Villeurbanne (acting under the trade name Smart Traffik) processes, as processor of its Retailer customers, your personal data collected on the instructions of its Retailer customers as part of its Web-to-Store solutions; the purpose of this processing, the responsibilities of the persons involved, and how you can object if you wish.
Smart Traffik is a specialist in the development of omnichannel solutions that it offers to various Stores and brands, allowing them to improve and maintain their relationship with consumers throughout the path to purchase.
The purpose of Web-to-Store processing is to enable Smart Traffik customer Shops to:
Individuals’ personal data is stored exclusively for our customers, remaining the property of our customer.
The personal data of our customers’ customers (the data subjects) is in no case processed for any other use than that of the platform and to provide statistics in the Smart Traffik back office.
When submitting a form as part of the performance of the service (performance of the Click & Collect operation or making an online appointment, for example), plaintext personal data may be kept as part of the contractual performance. This is the data required to fulfill the service (email address, first name, last name, telephone number(s), mailing address, title). This data is stored for 36 months before complete anonymization or deletion.
Smart Traffik Retailer customers are the only recipients of this data.
Smart Traffik Retailer customers have access to a Back Office enabling them to manage their reservations, appointments, or any other personal data related to the use of a Web-to-Store module.
Web-to-Store processing is carried out on behalf of Smart Traffik’s Retailer customers, your rights can only, in principle, be exercised with the Retailer.
Note, however, that you may exercise the following rights with Smart Traffik:
You also have the right to define guidelines for what is to be done with your personal data after your death, as well as the right to file a complaint with the CNIL.
We also inform you that we do not make any automated decisions, including profiling, using your data.
The exercise of these rights is free of charge and may be carried out at any time, subject to proof of your identity, by writing to gdpr@smart-traffik.io.
Smart Traffik does not transfer any data outside the EU/EEA for its current Web-to-Store solutions. However, the service providers, partners, and any processors we use may be required to transfer data outside the EU/EEA. When this is the case, we ensure that these transfers are made with the appropriate safeguards to ensure the security of your data.
In addition to anonymization of your data at the end of storage and in order to ensure and guarantee the security of your data, we have implemented all technical and organizational measures at our disposal to prevent your data from being accidentally lost, used, altered, or made available to the public without your permission. The data collected by Smart Traffik is stored on servers that protect it by encryption.
Should a breach occur, we have implemented measures to respond promptly and inform our Retailer customers, as well as the CNIL, when necessary.
The data collected and processed via our software solutions remains at all times the exclusive property of our Retailer customers, Smart Traffik acting as processor of its customers.
We do not collect or knowingly ask for information from minors (the date of birth or age of users is not collected. Age cannot be determined). Should we discover that we have collected personal data from a minor, we will delete it as soon as possible.
Please contact us at the following locations for any questions or complaints regarding the protection of your personal data:
41-43 rue Paul Bert – 92100 Boulogne-Billancourt
Phone: +33 (0)1 46 55 55 24
contact@smart-traffik.io
6 cours André Philip – 69100 Villeurbanne
Phone: +33 (0)1 45 32 32 71
contact@smart-traffik.io
You can also contact the Smart Traffik Personal Data Protection Officer (DPO):
Smart Traffik
6 cours André Philip – 69100 Villeurbanne
Phone: +33 (0)1 45 32 32 71
gdpr@smart-traffik.io
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