Need to take your marketing strategy to the next level of performance?
oKube by Smart TraffiK is an innovative solution designed to optimize marketing strategiesfor retailers and brands by accurately measuring the impact of their media campaigns, both online and in-store.
By integrating advanced technologies such as artificial intelligence, data visualization, and the Internet of Things (IoT), oKube provides an omnichannel view of the customer journey, enabling a detailed analysis of the effectiveness of each marketing lever.
Omnichannel attribution
oKube tracks the customer journey from the first media exposure to the final visit, whether online or in-store, providing deep insight into the return on investment (ROI) of each channel.
Independence and transparency
As a 100% independent solution, oKube delivers unbiased, transparent measurement, freeing businesses from the potential biases of third-party performance metrics.
Compliance
oKube places the highest priority on data privacy, adhering to the strictest standards of the General Data Protection Regulation (GDPR) and ensuring complete customer anonymity.
Predictive analytics
Powered by proprietary artificial intelligence, oKube transforms past campaign data into detailed forecasts for future media plans, helping brands anticipate trends and optimize investments.
In short, oKube enables businesses to manage their marketing strategies effectively by relying on reliable data and in-depth customer journey analysis, leading to better budget allocation and continuous performance improvement.
"Without measurement, everything is just intuition"
What if every euro you invested brought back more? With deterministic measurement of your advertising spend, you can manage your budgets with maximum efficiency and focus your efforts where they truly matter. And that’s just the beginning. With multi-touch attribution, you gain unprecedented visibility into the entire customer journey. Every interaction, every click, every touchpoint is analyzed to reveal its true impact on in-store visits and purchase decisions.
Bring your data to life by grounding it in the real world
Imagine having real-time insight into where your potential customers are, how they move, and what their local preferences are. With geolocation marketing, you can map this data to identify high-potential areas, target specific audiences based on location, and personalize your campaigns to meet the unique needs of each local market.
Fully understand your target audience and personalize your campaigns
Creating and enriching audience segments is the foundation of an effective and targeted marketing strategy. It’s the process that turns raw data into valuable insights, allowing you to fully understand your target audience and tailor your campaigns to meet their unique needs.
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