[White paper] OMNICHANNEL, ATTRIBUTION, DATA RELIABILITY
The time has come to enter the age of multi-touch attribution. Welcome to the age of Marketing Attribution!
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[White paper] A NEW EXPERIENCE OF THE RETAIL WORLD
The 1st white paper on the omnichannel experience in the US market Download this study and discover more statistics and trends about omnichannel and the U.S retail market
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[Video] Overview of today's shopping experience
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GDPR: AN OPPORTUNITY
As of May 25, 2018, the provisions of the General Data Protection Regulation (GDPR) will be applied to all EU member countries. Many opportunities will be offered to citizens and companies !
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[Article] Why we need to talk about the retail evolution, not the retail apocalypse.
The retail apocalypse seems to be a favorite expression to illustrate store closings and retail trends. But where does it leave the 4000 store openings in 2017 (1100+ stores compared to 2016) ?
[Article] Geo-targeting to drive in-store traffic
Let's take a look at some of the marketing features that can be integrated into a drive-to-store strategy.
An overview of solutions offered to track consumer experience and measure in-store traffic.