Le commerce en silo ne satisfait plus les consommateurs
Le commerce organisé est mort ! Place au commerce unifié. L’enquête Opinea sur l’achat omnicanal révèle en effet que l’organisation traditionnelle du commerce
Le commerce organisé est mort ! Place au commerce unifié. L’enquête Opinea sur l’achat omnicanal révèle en effet que l’organisation traditionnelle du commerce
L’écosystème Tech français s’est structuré au gré de plusieurs vagues. Rappelons-nous, en 1995, les pure players se confrontent
Intervention et débat sur le commerce agile et l’omnicanalité À l’occasion du “Gig Event” de Target2Sell, ce
Considéré comme un générateur de trafic, Google Shopping devient, sous l’impulsion des technologies cross canal,
Nous disposons désormais d’objets connectés aboutis, dotés de très nombreuses fonctionnalités. L’objet n’est plus seulement connecté, il
A quelques semaines des fêtes, les shoppers désormais cross device, sont sur le pied de guerre et déjà à
Au premier trimestre 2015, l’achat sur mobile était en progression : 6 millions de m-acheteurs
Le retrait en point de vente physique en passe de remplacer les modes de livraison « standards
68% des consommateurs ont eu recours cette année à la livraison dans le point de
Améliorez votre trafic en points de vente et améliorer votre connaissance client.
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